Feel lost in the liquor store? Wine mobile apps are changing the way we buy wine.
It’s like having a pocket sommelier or your best friend who’s wine savvy shopping with you.
Scan a bar code and instantly access:
– wine reviews and ratings
– food pairings
– current stock of each wine in the liquor store closest to you
– add wines to your virtual cellar log
Download the free wine app now.
Our team was thrilled that our app ranked #5 on the iTunes store! >>>
It’s also available for Android.
This video is part of our continuing series on wine education videos with Canadian Press (CP) that are posted on the major daily newspaper web sites across the country.
Posted with permission.
Wine Mobile App: Pocket Sommelier to Buy Better Wine
Natalie: Mobile apps I think are ideally suited to buying and learning about wine.
Basically, what a wine app allows you to do is walk up to this wall of bottles, especially if you don’t know a lot about the wines, scan the barcode and up comes my wine reviews. If you’re using my app, you can access the price, the stock in your local liquor store, food pairing and then you can save it to your virtual cellar logs so that you can remember it next time.
I think a lot of people come to wine from food so very few people are intimidated by a rare juicy steak or a salad. They may be less sure about which wine to pair with that. I’m having a steak to night … which wine? The app will give you suggested pairings … not just Chardonnay or Cabernet, but which of wines are in your closest liquor store right now and are available at your price-point. It’s very curated content.
It’s real time using GPS inventory it knows where you are, it knows where the liquor stores are and it’s going to help you find that wine that you want for tonight based on what you’re having for dinner.
I think another aspect of wine, in general, is that it is a consumer product that makes it really well suited to a mobile app. The amount of choice is literally staggering. There are a million producers with 5 to 20 wines each and that changes every year. That’s why there is a lot of intimidation in this category. There is a lot of choice but where the mobile apps can really help is sorting through the clutter. You get wine reviews by vintage or by price-point or by region. It is the curated content aspect, right now, right here where I am right now, that really makes a wine app valuable.
