Vine App for Wine: Twitter Videos Decant Private Passions

Natalie MacLean

Vine Twitter

Call it YouTube for Twitter. Vine is the next big thing. (Call me a geek. It’s okay … I got that years ago when I jumped on Twitter and mobile.)

Vine creates tiny, moving windows that allow others to look in on your life. Forget Hollywood-like stage sets, lights and stilted dialogue … this is real life: gritty, gripping and great.

So?

That’s also where wine should be, not on a pedestal in the cold light of analysis, isolated as some mysterious object removed from where it might actually be enjoyed with friends.

Click on the red X beside the white speaker icon above to hear it. (Yes, it will replay on an endless loop, but you can switch it off. On a smartphone, you just touch it to pause.)

Norman Hardie County Unfiltered Pinot Noir 2010

Vine is an incredible social media tool: Videos can be embedded in your tweets and pop up in your followers’ Twitter streams. They can also be embedded in your blog and Facebook page.

I can hear the nattering nabobs of negativism* now: Describe wine in six seconds? Can’t be done! And that’s probably what their forefathers said of the sonnet when it was invented.

Like the sonnet is to language, Vine is to wine, capturing its ephemeral essence, a compact moment of pleasure that’s worth sharing. The very constraints of the form force new expressions of creativity.

Taylor Fladgate 20 Year Old Tawny Port

Sometimes being stubborn and curious and deaf to naysayers allows you see how something new can transform something old. Let me know what you think … I’m open to ideas.

Cheers,
Natalie

 

 

*For the 2 individuals most likely not to recognize this as a quote, allow me to cite full attribution here to Spiro Theodore Agnew, the 39th Vice President of the United States :)

Social Media and Wine, Vine App

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