Photos: Santa Margherita By Melanie Lloyd Recently, I had the opportunity to interview Alberto Ugolini, a passionate and knowledgeable brand ambassador for Santa Margherita, from his home in Italy. With the holidays around the corner and Prosecco’s ever-increasing popularity, it was great timing to talk about this festive sparkling wine. Question: The sale of Prosecco has been increasing globally for the last several years. What contributes to this success? Alberto: There are several factors that fuel the success of Prosecco. The first, and most important, is its flavour profile. Prosecco is a joyful and vibrant sparkling wine. It has delicate bubbles, […]
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Frothy Tales from the Vino in Villa Festival: A Primer on Prosecco
By Jacky Blisson In the aftermath of the 2008 financial crisis, Prosecco sales skyrocketed internationally. The popular explanation was that Champagne drinkers were trading down to accommodate shrinking wallets. This may have been a key factor spurring the initial upswing, but Prosecco sales continue to soar, unmatched by other non-Champagne sparkling wines. Many attribute Prosecco’s long term success to its vibrantly fruity and uncomplicated style. Others suggest that the refreshingly low alcohol, typically a modest 11 to 11.5%, is the main appeal. Yet this seems an to be over simplistic analysis. It fails to take into account the incredible expression […]
