By Melissa Pulvermacher During i4C (International Cool Climate Chardonnay Celebration), I had the opportunity to meet with producers from all around the world. My meeting with Miguel Torres of Chile’s General Manager, Jaime Valderrama was a real treat. In our market, we recognize Torres Chile as the producer of easy-drinking, incredibly affordable wines, but after speaking with Jaime, I now recognize their sustainable initiatives as a major part of who they are. We spoke of the “sustainability strategy”. In our current market, green and health products are in high demand. This does not transcend wine and in fact, the […]

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