By Jacky Blisson In the aftermath of the 2008 financial crisis, Prosecco sales skyrocketed internationally. The popular explanation was that Champagne drinkers were trading down to accommodate shrinking wallets. This may have been a key factor spurring the initial upswing, but Prosecco sales continue to soar, unmatched by other non-Champagne sparkling wines. Many attribute Prosecco’s long term success to its vibrantly fruity and uncomplicated style. Others suggest that the refreshingly low alcohol, typically a modest 11 to 11.5%, is the main appeal. Yet this seems an to be over simplistic analysis. It fails to take into account the incredible expression […]

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