Just for fun, I’ve paired specific wines to social media, including Twitter, Facebook and Google +. Got a pairing to suggest?
A Vine Celebration: The 120th Anniversary of Nino Negri Wines
In October, I traveled to Italy with great excitement to participate in Nino Negri’s 120th Anniversary celebration. As I drove through the historic wine region of Valtellina, I was captivated by its breathtaking beauty and eager to participate in this year’s wine harvest. Valtellina is a serene valley at the foot of the Lombardy Alps, on the Italian-Swiss border. The “vine”, the heart of this difficult mountainous terrain, has found perfect growing conditions here. The vineyards are protected by two high mountain chains, the Retiche Alps and the Orobie Pre-Alps. Exposure to the sun at high altitude, as well as a significant […]
Video: Wine Industry Must Adapt or Face Digital Darwinism
What a terrific chat with Paul Mabray, Wine Unicorn & Digital Futurist! Click on the arrow above to watch the video. What impact does social media have on wine, both for wineries and wine drinkers? How has that changed dramatically over the past year? Our guest this evening is a wine unicorn and digital futurist. He has created and led companies that have transformed the wine industry through the strategic and visionary use of technology. He believes that the future of the wine industry hinges on its ability to adapt and change to meet consumer expectations, wherever they are, […]
