Saturday November 4th, 2017
Novotel Toronto Centre
45 The Esplanade – Toronto
9:30 AM – 4:30 PM
Join Charles Steven Trenholme for the day-long seminar: Importing for Wine, Beer & Spirits For Pleasure & Profit, which provides insights into the dynamics of importing wine, craft beers & spirits into Canada. Charles Steven brings to the seminar 35+ years of experience working in various capacities including managing national sales agency, brand management, sommelier and as an educator.
Charles Steven knows first-hand that there are still hundreds of suppliers around the world actively looking for importers to represent them in Canada, providing the opportunity to develop a full or part-time career in this dynamic industry. There are also sales and brand ambassador positions available for those with certified sommelier training.
Many of Ontario’s top importers & agents started their careers after attending Charles Steven’s seminar. They readily agreed that they gained valuable insight to the ins & outs of importing beverage alcohol, as well as the operations of the LCBO.
There are also good career opportunities for those with WSET or Sommelier training.
Charles Steven has offered this seminar since 1993, receiving rave reviews from The Globe & Mail, Wine Tidings, Toronto Life, Toronto Sun, The Hamilton Spectator, Wine Access, Vines Magazine, as well as CBC Radio.
REGISTRATION: $325 includes course material, lunch, 30 days of post-seminar email support (HST exempt)
REGISTRATION LINK: https://www.eventbrite.com/e/importing-wine-beer-spirits-for-pleasure-profit-tickets-35920187247
Contact: Charles Steven Trenholme to register: [email protected]
Topics that will be covered during the seminar are:
Morning Session
> Where to find new and interesting wines, spirits and beers.
> How to start your own successful import agency.
> Determining the best strategy for new product development.
> How to negotiate with suppliers.
> Marketing channels – which are the best for you and your suppliers.
> Opportunities as a Consignment and/or Private Stock Agent
> Employment opportunities in the beverage alcohol industry
A light lunch will be served.
Afternoon Session
> How products are priced
> Agent commissions and promotional allowances
> Ordering samples
> Dealing effectively with the LCBO
> Selecting the right products for today’s market
> How the LCBO selects products and how to increase your chance of success
> Vintages – a lucrative market
> Determining the best strategy for a new product launch
> Working with LCBO wine consultants – how to find sales support at store level
> Working with the media
> Other provincial markets: Privatization, Options & Opportunities
BONUS: 30 day email support
Charles Steven is only a few clicks away to help you after the seminar. Steven’s seminar style is both professional and entertaining. Learning from each other there will be plenty of opportunities to discuss and share their experiences working with suppliers and the LCBO.
More about Charles Steven Trenholme…
Steven is the principal of CS TRENHOLME & ASSOCIATES – an international Sales & Marketing Consulting firm, supporting the beverage alcohol industry. He has been involved in all facets of agency management, supplier relations, and he also assists with LCBO negotiations. He is a consultant to the French, German, Italian, Spanish, South African, Australian and Mexican governments, as well as a number of important wine producing firms.
Contact info:
Charles Steven Trenholme
CS TRENHOLME & ASSOCIATES
1 Yonge Street Suite 1801
Toronto, Ontario, M5E 1W7
Tel: 647-233-3580
Email: [email protected]
www.canmarketwine.com
SPRING SEMINAR 2017 COMMENTS
It was a wonderful out of the box experience for me to join your group of 22 and have the benefit of your infinite wisdom on wine agency. As the day progressed your energy, humor and wit became stronger. There was a lot of information to cover off.
Gary Brown – Guelph
Thank you for all the information.
Peter Goettert – Toronto
I found the seminar highly informative and enlightening, and I wouldn’t hesitate to recommend it to anyone who asks. The venue was top notch as was the lunch. I have absolutely no complaints about either the content or your presentation skills.
Keith O’Hagan – LCBO Product Consultant – Ottawa
Rave reviews from industry professionals…
It is refreshing to see new people excited to get into our industry. I think your seminar provides a valuable tool and service in the Ontario wine industry.
Alex Patinios – President Dionysus Agencies
Thank you once again for an informative information session.
Alanna Bailey – Category Manager LCBO Spirits – Toronto
I enjoyed the seminar both from a professional and personal perspective. From a professional perspective, I have been thinking that this type of seminar would provide a very good introduction for newcomers to the industry on who our biggest customer is and how they work. I think this would be valued added not just for Sales and Marketing folks (your typical target) but for Operations side people as well.
Doug Saunders – Director, Supply Chain, Vincor Canada (A Constellation Company) – Toronto
It was a great learning experience for me, and I thank you for the opportunity. You do an excellent job with your presentation.
Gilberto Bojaco – President – Canadian Association of Professional Sommeliers
The “refresher” was actually quite worthwhile. Some of the material Steven covered seven years ago when I attended in Toronto, resonated better now that I have had more exposure to the industry. The material generated some new thoughts for me. A great day…well done!
Bill Ellis – President, National Capital Sommelier Guild – Ottawa
