Introduction How does the ease with which you can pronounce a winery name affect your perception of both the wine and its price? Are wine experts or novices more likely to assign a higher value to wines with complicated names? How do grape names affect your purchase decisions? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Dr. Antonia Mantonakis, Fellow of the Cool Climate Oenology and Viticulture Institute and Professor of Marketing and Consumer Psychology at Brock University’s Goodman School of Business in St. Catharines, Ontario. You can find the wines we discussed here. Highlights […]
Wine Sales
Pairing Wine with Sharks, Dragons and Kevin O’Leary
Introduction What should you consider when buying wine as an investment? What’s the cold, hard truth about the Canadian wine industry? What makes for a successful wine brand launch? Are Kevin O’Leary’s wines as great as he says they are? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Kevin O’Leary, prickly merchant of the television shows Dragon’s Den and Shark Tank, as well as the founder of O’Leary Fine Wines, O’Leary Funds, and O’Leary Financial Group. You can find the wines we discussed here. Highlights What should you consider when buying wine as an investment? […]
How We Buy Wine Based on Secret Retail Triggers with Dr. Tim Dodd
*** Editor’s Note: You can get your free Ultimate Guide to Wine & Food Pairing here. *** Introduction What would surprise us about the way we buy wine? What techniques do wine retailers use to trigger impulse buys in the store? What are the biggest differences between the way men and women buy wine? Why is a direct to consumer sales model beneficial for you as a buyer? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Dr. Tim Dodd, James Young Regents Professor of Hospitality Management, and Director of the Texas Wine Marketing Research Institute […]
How Did the Mega-Hit Movie Sideways Change Pinot Noir (and Merlot)?
Introduction How did the novel and movie Sideways change the wine market in North America? In the book, the character Miles is portrayed as a wine snob, but what really defines a wine snob? What do you need to know if you want to become a successful writer? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Rex Pickett, author of the mega-hit wine book and movie Sideways. You can find the wines we discussed here. Highlights How has time been a great friend to Sideways? What is it about the characters in Sideways that makes them […]
Are Celebrity Athlete Wines Great or Gimmicks? With Dr. Antonia Mantonakis
Introduction Are wines named after a sports celebrity any good or is this just a marketing gimmick? Are more gentle sports like golf better suited to marketing a wine than the more rough and tumble world of wrestling? What does research tell us about the effect of celebrity endorsements on your wine-buying behaviour? How does your wine knowledge impact your interpretation of external cues, like celebrity endorsement, when buying wine? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Dr. Antonia Mantonakis, Fellow of the Cool Climate Oenology and Viticulture Institute and Professor of Marketing and Consumer Psychology at […]
Bordeaux and China: Wine Culture Clash or Perfect Pairing? Suzanne Mustacich Reveals Surprising Insights
Introduction Why is Bordeaux considered the ultimate luxury brand in the world of wine? Why did the Chinese market suddenly start buying Bordeaux wines in the 1980s and 90s? Why does Bordeaux in particular suit the ancient Chinese culture of prestigious gift-giving versus other expensive wines? How does the demand for Bordeaux in China affect both the prices you pay and the styles you drink? In this episode of the Unreserved Wine Talk podcast, I’m chatting with Suzanne Mustacich, author of Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines. You can find the wines we discussed […]
Aphrodisiac Wine Pairings for Valentine’s Day
Introduction Do you need to follow a food and wine pairing rulebook? What wine-worthy aphrodisiacs should you add to your menu this Valentine’s Day? Does the classic romantic food, chocolate, have a perfect wine match you should try? Where does salinity in wine come from? In today’s episode, I’m chatting with you about aphrodisiac wine pairings and salt in wine. You can find the wines I discussed here. Enjoy! Highlights What is the most important rule you should remember when choosing wine? Do you need to follow a food and wine pairing rulebook? What can history teach you about […]
Single Vineyards versus Blends, Drops of God Manga Wine, Wine Scores
Introduction How does blending grapes impact the flavour profile of wine? What can blends give you that a single varietal can’t? What can you learn about wine from reading the Drops of God manga series? Why should you engage your creative side when it comes to wine? Why do you need to dive deeper into wine scores before buying? In today’s episode, I’m chatting with you about the power and problems with wine scores, whether single vineyard or blends are better and the viral sensation of the Manga wine series called Drops of God. Enjoy! Highlights What can you […]
Men v Women on Wine: The Score v The Story?
• Men stay in their comfort zones; women are more adventurous. • Women shop for communal gatherings, men for themselves. • Men are geared toward impressing, women toward pleasing. • Women buy wine for the short term (sharing), men for the long term (hoarding). • Men buy on the basis of testimonials from experts, women on tips from friends and merchants. • Women order wine by the glass at restaurants; men order bottles. It started back in, well, the Garden of Eden. In the beginning, it was Eve, inquisitive and experimental, who first sampled a “forbidden” fruit. And once she […]
Wine for Women: Bottle of the Sexes
I love tasting and writing with tongue in cheek. Here’s my column in More Magazine about so-called women’s wines. Personally, I can’t resist a pink label or cuddly squirrel. I guess I’m just at the mercy of those intrepid marketing teams … it’s like they read my mind after I had been drinking too much of Two Hands Gnarly Dudes Shiraz … More articles about women and wine. You go girl!
