Introduction In this episode of the Unreserved Wine Talk podcast, we’re chatting with Mary Ewing-Mulligan, president of the International Wine Center and the first woman in America to become a Master of Wine. She’s also just published the seventh edition of the book “Wine For Dummies.” Mary’s motto “Peace. Community. Wine.” is a wonderful summary of the work she’s doing in the wine industry, from wine education to advocating for women in the industry, to her tenacity and determination to achieve the highest designation and continuing to grow her knowledge and ability. I really enjoyed this fantastic chat and I know […]
Marketing Women
Men v Women on Wine: The Score v The Story?
• Men stay in their comfort zones; women are more adventurous. • Women shop for communal gatherings, men for themselves. • Men are geared toward impressing, women toward pleasing. • Women buy wine for the short term (sharing), men for the long term (hoarding). • Men buy on the basis of testimonials from experts, women on tips from friends and merchants. • Women order wine by the glass at restaurants; men order bottles. It started back in, well, the Garden of Eden. In the beginning, it was Eve, inquisitive and experimental, who first sampled a “forbidden” fruit. And once she […]
Wine for Women: Bottle of the Sexes
I love tasting and writing with tongue in cheek. Here’s my column in More Magazine about so-called women’s wines. Personally, I can’t resist a pink label or cuddly squirrel. I guess I’m just at the mercy of those intrepid marketing teams … it’s like they read my mind after I had been drinking too much of Two Hands Gnarly Dudes Shiraz … More articles about women and wine. You go girl!
