Scheid Vineyards

Scheid Vineyards
305 Hilltown Road
Salinas, California
USA 93908
Phone: 831.455.9990
http://www.scheidvineyards.com

Contact: Alfred Scheid
Email: [email protected]

Quality is a term that has been trivialized, used by purveyors from McDonald’s to Verizon to K-Mart. Genuine quality is harder to come by and does not mean simply well-made or acceptable. Real quality is that which is superior. It is the result of thought, analysis, communication, sweat and honest-to-God hard labor, succinctly stated by Mr. Ruskin as “intelligent effort”. True quality is giving each customer no less than exactly what they want and need. ALFRED G. SCHEID is Chairman of the Board of Scheid Vineyards. Known by everyone as Al, he was one of the founders of the company in 1972 along with E. F. Hutton & Company and has served continuously since that time. Up until 1988, Al was involved in various other business opportunities in addition to the vineyard business, including a color graphics firm and the founding of two biotechnology companies for which he served as CEO. In 1988, he bought out the interests of E. F. Hutton, becoming the sole owner of Scheid Vineyards. Al served as the company's Chief Executive Officer until 2002, when the CEO role was assumed by Scott D. Scheid.

Al is a founder of the California Association of Winegrape Growers, a trade association that represents the interests of California wine grape producers, and has served as its chairman.

ALFRED G. SCHEID is Chairman of the Board of Scheid Vineyards. Known by everyone as Al, he was one of the founders of the company in 1972 along with E. F. Hutton & Company and has served continuously since that time. Up until 1988, Al was involved in various other business opportunities in addition to the vineyard business, including a color graphics firm and the founding of two biotechnology companies for which he served as CEO. In 1988, he bought out the interests of E. F. Hutton, becoming the sole owner of Scheid Vineyards. Al served as the company's Chief Executive Officer until 2002, when the CEO role was assumed by Scott D. Scheid. Al is a founder of the California Association of Winegrape Growers, a trade association that represents the interests of California wine grape producers, and has served as its chairman.

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